The Reason No One’s Reading What You Write

Social Media Detox Project: Day 24

Because what you write isn’t good enough.

Not yet, anyway.

But that’s because you haven’t been doing it for very long, or you just don’t do it enough.

As that realization sets in, this is where most people typically stop.

“Why should I even try?” They say.

Because the other ones who succeed ask themselves that exact same question

And then they keep going.

Just shouting at people to follow you doesn’t work, you can’t pull people by a leash. If you try to do that, the leash will snap.

They have to come willingly.

What I Did Today

Exercise

Novel writing

Time with friends

Something I Read Today

“Direct marketers don’t care how many people they reach.

They care what percentage take action.

Brand marketers have trouble measuring action, so all they have to work with is reach.

If you can measure, stop worrying about big numbers when it comes to reach. Run away from the Super Bowl or a billboard on the main highway.

Small audiences are your friend, because small audiences are specific, and specific increases your percentage.” -From Seth’s Blog, Comparing % and Mass by Seth Godin

Something I Learned Today

We are all wells, but when it comes to anything, we only have a limited amount of water.

I think too many of us are wells with only a bucket’s worth full of water, which is why we burn out so easily.